Dana on Marketing Messages: What Is 'Value' To Print Buyers?
Some business terms are so overused that we become immune to their meaning. Near the top of this list is the phrase "value-added services." I struggle to come up with a replacement, yet I'm so-o-o tired of it.
Part of the issue lies in the fact that the little word "value" is so nebulous. What it means to you may be totally different from what it signifies to me. It's a lot like "service" in the context of a printing company, but that's a term to tackle another day.
- Companies:
- HBP Inc.
- Rider Dickerson
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
