Dana on Marketing Messages: What Is 'Value' To Print Buyers?
n While I know that my rep works for another company, I expect that he or she is entrepreneurial and wants to retain my account no matter where he or she might work.
n I expect that he or she will learn the players at my company so that any of us can feel comfortable calling or e-mailing with a question.
- Companies:
- HBP Inc.
- Rider Dickerson
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
