Dana on Marketing Messages: What Is 'Value' To Print Buyers?
"I may be inclined to go with a higher bid on a job if I know it's more suited to that particular printer, and they're reliable enough to give me confidence they will do a good job. Of course, a good relationship ties into it, as well. If I get a great price from a printer I've never used before, I still may weigh it less than an average price from a printer I've been working with for years. Trust is a valuable part of a relationship," Giliberto added.
- Companies:
- HBP Inc.
- Rider Dickerson
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
