Dana on Marketing Messages: What Is 'Value' To Print Buyers?
"Reliability is a big part of it…but it is also their ability to do the job with a lot of knowledge, attention, and care and very little handholding from me—but enough modesty to ask for the right amount of handholding should they need it. That's valuable.
"I know I'm not and never will be the biggest fish in the pond, but that doesn't mean my jobs are any less important...Our customers value the products we make, and we value the customers who buy them. Therefore, I need to value the vendors who supply us with them, and, for that, they need to value me as a customer."
- Companies:
- HBP Inc.
- Rider Dickerson
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
