Dana on Marketing Messages: What Is 'Value' To Print Buyers?
"The value of a business relationship stems from trust, confidence and the interaction within the relationship contributing to reputation," offered Wagner. "I've often said that 'I don't sleep, so you can' to my clients. My customers and clients know that is when trust becomes a value."
Focusing on how a printer provides his clients with real value is an interesting exercise. Value is about "doing what you say you are going to do, being on time, going the extra step to assure that their job is easier," Wagner noted. "I can't be the least expensive supplier, but I can justify my pricing when my service and quality of product are the best. My job is simple: make my client look the best and feel confident their project is done correctly, on time and something they will be proud of."
- Companies:
- HBP Inc.
- Rider Dickerson
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
