Dana on Marketing Messages: What Is 'Value' To Print Buyers?
Value is neither tangible nor measurable, but "an emotional thing," Petrulakis said. "You feel it and you sense it. When the value is there, the client just knows it in their gut. They know that the project is in the right hands."
It's worthwhile for printers to discuss with their teams how clients might perceive them in terms of value. Providing value is a philosophy first, and then an ongoing commitment that's evident in customer relationships.
- Companies:
- HBP Inc.
- Rider Dickerson
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
