Dana on Marketing Messages: What Is 'Value' To Print Buyers?
Customers who truly value a printer want to maintain a long-term relationship with that printer. They'll sing the printer's praises to their managers and refer them to others. It's the sort of WOM (Word of Mouth) marketing that all businesses want.
So I wrote to a few buyers and printers to get more insight as to what value really means.
- Companies:
- HBP Inc.
- Rider Dickerson
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
