Dana on Marketing Messages: What Is 'Value' To Print Buyers?
First, here's my take. "Value" means getting more than what I'm paying for. In the world of printing, I would value a print rep who's a creative genius and who makes suggestions that enhance my jobs. I'd value someone who lets me know my best interest came first. I'd worry less knowing this printer would do the worrying for me. A valued printer would always do what I expected—and then some. I attach a lot of comfort and confidence to the term "value" in printing. Maybe that's just me.
- Companies:
- HBP Inc.
- Rider Dickerson
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
