Dana on Marketing Messages: What Is 'Value' To Print Buyers?
What might print customers think?
I heard from these three buyers: Jeff Dickerson, C.P.M., with State Farm Insurance. Jeff's been a print customer for many years and is someone whose business wisdom I count on. I also asked Diane Dragoff, the purchasing and facilities manager at United Way of Massachusetts Bay and Merrimack Valley. Diane's long career started on the print side (what a coup for her employer!), and she's another pro whose comments I respect. And there's Sal Giliberto, production manager at Christian Science Publishing Society (CSPS). Sal started his career as a graphic designer, and he's as straight talking a print customer as I've ever known.
- Companies:
- HBP Inc.
- Rider Dickerson
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
