Dana on Marketing Messages: What Is 'Value' To Print Buyers?
"Value is directly proportional to the amount of time and effort I have to apply AFTER I receive a request for a quote or send files to print," Dickerson wrote. For added value, he notes if the quote offers alternate cost-savings options.
Dickerson also measures a printer's value by how the jobs are processed in specific ways, including:
- Companies:
- HBP Inc.
- Rider Dickerson
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
