Dana on Marketing Messages: What Is 'Value' To Print Buyers?
"It is near impossible for a 'new' or cold call print provider to become a valued supplier because we are loyal to our current suppliers who have, over time, helped us reduce cost, trim production times, provide value-added services and meet short turn projects…they have performed to our expectations and have never taken advantage of our relationship.
- Companies:
- HBP Inc.
- Rider Dickerson
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
