Dana on Marketing Messages: What Is 'Value' To Print Buyers?
"At the end of the day, we work to achieve a symbiotic, amenable relationship that grows in trust and value over time," said Dickerson.
Likewise, the United Way of Massachusetts Bay and Merrimack Valley's Diane Dragoff speaks about partnership. "Value is tied to the words 'relationship' and 'integrity.' " She went on to list specific expectations, such as:
- Companies:
- HBP Inc.
- Rider Dickerson
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
