Mail Advertising & Bindery — Getting Into a Bind

THE PRODUCTION workflow chain can be lonely toward the back end, particularly when your company specializes in mailing services. Not to mention frustrating, infuriating and a few more colorful terms.

When mailing’s the name of your game, there are usually one or more vendors ahead of you in the production of a job, pushing the acceptable boundaries of deadlines. The job finally arrives in your shop; it should have been mailed yesterday; and now you are left to pick up the pieces. You either shrug and concede it to be the nature of the beast, or decide that maybe the tail end of the workflow isn’t the greatest place for you.