Mail Advertising & Bindery — Getting Into a Bind

“The main focus for 2008 is to build the infrastructure to match our size,” Pompilio says. “Since our growth has been so rapid, there are some holes in our company that need to be filled, whether it’s in process improvement or our employees.”

The most difficult part in adding so many capabilities to what was essentially a mail shop was finding qualified operators and learning new skill sets, according to Pannell. Instead of ink-jetting postcards or magazines, the talk had also turned to printing layouts and handling signatures. It was unchartered territory, a new wrinkle to service that extended beyond customer savings on postage.