Mail Advertising & Bindery — Getting Into a Bind

You can put Mail Advertising & Bindery into the latter category, though the Smyrna, GA-based mailer’s decision to branch into binding was hardly fueled by frustration. According to Mark Pannell, president of the 35-year-old firm, its 2001 foray into finishing was motivated by client needs. And, once the equipment purchasing started, it was difficult to stop.