Mail-Well Undergoes Identity Change

ENGLEWOOD, CO—Call it "The Swan," printing industry style.

Mail-Well Inc. was in need of a makeover, but while there were no liposuctions or tummy tucks made famous by the Fox television series, the veteran Colorado printer is undergoing a major transformation. The latest retooling of the printer came with the April announcement at Print Oasis that its name would be scrapped in favor of Cenveo, with the tagline of "Vision Delivered."