Mailing & Fulfillment — Looming Changes for Mailers

BABY BOOMERS may remember the poster (also used in IBM ads) that preached "plan ahead," but illustrated the result of doing the opposite. As 2008 moves along, looking at the changes ahead facing the mailing industry, the advice again may be to "plan ahead," but do better than shown in the poster.

Mailers can expect several significant events over the next year, stretching into early 2009: