Mailing & Fulfillment Special Report — Direct Mail Advances

Note, however, that the intention to buy variable data software was less than half of those respondents intending to buy digital color printing equipment. This indicates that variable printing is not the primary reason for buying digital equipment, but is something that typically “evolves.” |||

About the Authors
Dr. Joe Webb is a well-known industry consultant and developer of the TrendWatch information service. Vince Naselli, a former director with TrendWatch, is principal of Naselli & Associates. Both are currently partners at PrintForecast.com, where they can be reached for more information.