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For the customer, the dollars spent on the mailing operation must be expended anyway; the benefits of spending them with the printer are significant.
One-stop Shopping
The obvious advantage for the customer is the “one-stop shop,” where there is no need to manage multiple vendors and, therefore, provides a time savings. Mail fulfillment houses deal with several jobs with an extremely high volume of mail pieces to be sent out. Often smaller mail runs are pushed to the back of the mail house’s ‘queue.’
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Jeff Mckenzie
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