Mailing & Fulfillment Special Report — Factors When Entering Mailing

While these reasons may have been justified in the past, they hold far less water than before. Postal discounting software has solved much of the mystery surrounding postal regulations and mailing equipment has become more automated, which has increased the ease of use dramatically. As far as straying from core competency, bringing the mailing process in-house is not an effort to enter a whole new market segment, but rather a way to create added value to their existing customers, while also extracting additional forms of revenue.