Mailing & Fulfillment Special Report — Factors When Entering Mailing

Start Simple, Start Small

This should be the overriding mantra of all printers wishing to enter the mailing arena. In short, don’t run before you can walk. Start with easy mailings—small numbers of uncomplicated pieces, such as postcards. In fact, before trying out your new-found capabilities on a client’s dime, it’s best to begin with your own business. Post office standards require just 200 pieces of mailing to qualify for discount rates. Print up 200 postcards for your own business, apply the postage and send the pieces to an in-house list to make sure they are accepted by the post office and reach their destinations. Start with basic postcard mailings before graduating to more complex ones.