Mailing & Fulfillment Special Report — Getting Started In Fulfillment

Printing companies are very entrepreneurial in finding ways to satisfy customers’ needs with their existing resources. In addition, printers have taken the leadership in the Web-to-print industry, which has provided them experience in establishing shopping carts for their clients.

So, getting started in fulfillment may not be an entirely correct title for this article, but it definitely is a guideline to growing the business—correctly. Even so, I’ve heard many printers say that they are in fulfillment, but don’t know if they are doing it right. The following steps are presented in what is considered the optimal order. However, the incorporation of fulfillment within printing operations is seldom orderly and optimal, so using the data as a guideline or checklist is suggested.