Mailing & Fulfillment Special Report — Getting Started In Fulfillment

Step 10: Commitment. The most common problem I’ve observed is the lack of ownership and management commitment to learning and growing the business. The decision to add fulfillment to your current operation is not to be taken lightly.

This is a service business as compared to your current production business—printing. Pricing is based on services, employees and systems—not machines—and furthermore is a partnership arrangement with your customer. When you open a literature fulfillment application for a client, you become an extension of their operation and enter into a whole new business relationship.