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RECENT U.S. Postal Service (USPS) announcements suggest trends that could be advantageous to corporate mailers seeking economies of scale via their full-service print/mailing providers. The increasing use of the Internet as a tool to reduce the mail distribution time, postal discounts to drive mail design that will run more efficiently through postal sorting equipment, the broader interest in Intelligent mail by corporate users, as well as more innovative partnerships with the larger scale mailers to save money and improve overall service, are four key mail trend topics.
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C. Clint Bolte
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