Mailing & Fulfillment Special Report — Mail Dynamics Equal Opportunities

The enhanced use of the Internet by mailers and the USPS is a clear trend in two specific arenas: driving more mail volume and simplifying the management of the mail flow.

First, are the successful case studies of opt-in e-mail and well-designed Websites integrated with direct mail in multimedia marketing campaigns. Secondly, the USPS has completed the beta testing of electronic information flow between mailing services vendors and itself across a wide spectrum of operational tasks to eliminate paperwork and reduce the total time of getting the mail to recipients. While multimedia marketing has received ample, well-deserved media coverage, little has been written about the broad-based impact that the Internet is expected to have on USPS operations and its interface with thousands of mailing service bureaus.