Mailing/Fulfillment Resources -- Posting Positive Results

In this scenario, some printers may print all of the collateral in-house, while others might outsource some or all of it. As a fulfillment provider, however, the printer is responsible for making sure the kit is complete, accurate and mailed on time.

Pre-packing some items helps speed the fulfillment process, but the degree to which a kit can be prepacked depends on the amount of customization and personalization required, Basiliere points out.