Mailing/Fulfillment Resources -- Posting Positive Results

* Customer support and information management. This area of fulfillment often entails interaction with the customer and its customers. Customer support services range from the basic to the complex.

"Basic customer support might entail having the printing company call upscale auto buyers on behalf of the automaker to ensure the welcome package was received and to thank them for their business," he says. "In this scenario, if the auto buyer has a problem, the printer's call center system should be capable of transferring calls directly to the phone number of the general manager of the dealership that made the sale in question."