Mailing/Fulfillment Resources -- Posting Positive Results

Information management services include database and document management (management of the printing company client's customers and product data, as well as documents used in marketing campaigns), lead tracking, response management and related offerings.

Many printers' initial foray into fulfillment services often is made in response to the needs of its existing customers. To help printers assess which area or areas of fulfillment would best appeal to its current customer base, Basiliere provides a comprehensive customer questionnaire in Diversifying With Mailing & Fulfillment Services designed to elicit information about the customer's current fulfillment needs, how it is currently meeting those needs, and the advantages/ disadvantages of their approach.