Mailing/Fulfillment Resources -- Posting Positive Results

As NAPL research has shown, a printing company that rushes headlong into a full-blown fulfillment program without the proper knowledge base and infrastructure runs a double risk. The offending company can lose not only fulfillment sales but also print sales, since a majority of a printer's fulfillment customers are print customers, as well. Therefore, printers should take the time to do their homework and call on a range of experts for input, including consultants specializing in mailing and/or fulfillment, software vendors, materials handling companies and trade associations.