Mailing/Fulfillment Resources -- Posting Positive Results

Both fulfillment and mailing are client-driven, and customers' needs in these areas range from basic to complex. It's important, therefore, that printers not take on jobs they can't execute properly.

"Given the variation in the kinds of fulfillment and mailing services clients are seeking, a printer might be able to handle the first five or six jobs from a customer just fine," Bolte advises. "Then something pops up that it's not sure how to handle. When that happens, it's important not to bluff. Be extremely aware of the services you can reliably provide and those you cannot."