Mailing/Fulfillment Resources -- Posting Positive Results

A printer considering venturing into fulfillment would be well-served by understanding the three basic types of fulfillment and the opportunities and challenges inherent in each, notes fulfillment and mailing expert Pete Basiliere, author of the new book, Diversifying With Mailing & Fulfillment Services: Unlocking Hidden Profit Potential. In the book, which provides a comprehensive guide to developing and implementing profitable mailing and fulfillment services, Basiliere defines the three main fulfillment types as follows: