Mailing/Fulfillment Resources -- Posting Positive Results

The automaker engages the printing company to store 250,000 "Welcome" packages targeted to buyers of one of its mid-range models. The packages, enough to support one year's sales, were printed and assembled by an overseas supplier, who ships them to the U.S. graphic communications company.

Each business day, the U.S. graphic communications company receives the names of 1,000 car buyers who must be mailed a package. It downloads the names, laser prints and applies 1,000 mailing addresses, and presents the boxes to the U.S. Postal Service.