MAILING SERVICES — GIVING POSTAGE ITS DUE

Basiliere says startup costs for a basic operation can range from $50,000 to $150,000, depending on the sophistication and whether new or used equipment is purchased.

The learning curve in gaining the necessary mailing expertise also requires a major investment, but generally is spread out over time. Mailers need to learn the intricacies of the many postal rates (some 3,000 potential discounts) and how to most effectively interface with the USPS.