MAILING SERVICES — GIVING POSTAGE ITS DUE

Database cleaning and standardization can be done without specialized mailing software, especially if it’s a small list, but such tools can greatly facilitate the process.

This is nothing more than merging/purging duplicate recipients and ensuring that each address record is complete, with every element (name, street, city, etc.) entered in the right place and in standardized, USPS preferred format for things like casing and punctuation (i.e., WI not Wisc.).