MAILING SERVICES — GIVING POSTAGE ITS DUE

Design considerations can extend beyond the regulations. PIA/GATF, for example, did test mailings to study the impact of postal processing on digitally printed pieces. It found a much higher degree of damage to pieces that didn’t have a coating applied to protect image areas. The researchers also noted that factoring the mailing barcode into the design of the piece saved it from being marred by the application of a pressure-sensitive label.