MAILING SERVICES — GIVING POSTAGE ITS DUE

Mailing still typically gets lumped together with fulfillment services, even in company names, but there is a growing recognition that they are distinct businesses.

The two services were combined as a topic for a session at the recent Vue/Point 2006 Conference in Orlando. Panelist Bill Kwiatkowski, vice president of manufacturing at Classic Graphics in Charlotte, NC, commented that mailing was the easier transition, despite involving four to five months of “learning as you go.”