MAILING SERVICES — GIVING POSTAGE ITS DUE

Help From Associations

Kwiatkowski added that he has found the Mailing & Fulfillment Service Association (MFSA) to be another excellent resource. “We joined the association even before we got into mailing. The listserve they run is very good,” he said.

While otherwise very upbeat about the business—under pressure from an audience member—the Vue/Point panel did admit that enforcing the “customers pay for postage up front” standard practice can get tricky to enforce. That rule is likely to be bent for a good client to avoid missing a critical delivery date.