Mailing Services -- Check's in the Mail(ing)

It's surprising, sometimes, how misleading a simple piece of punctuation can be.

Consider the ampersand that's so routinely tossed in between the words "mailing" and "fulfillment." One might almost think the two specialties went together like Ham and Eggs.

In fact, mailing and fulfillment are dramatically different propositions, and printers considering diversifying into mailing services need to keep the distinction clearly in mind. This September's PRINT 05 & CONVERTING 05 aims to support these diversification strategies with a special exhibit section whose title uses the ampersand, but whose content will highlight the diverse demands of the two fields. (See sidebar.)