Mailing Services -- Check's in the Mail(ing)

What does it take to get into mailing?

Consultant Clint Bolte says a startup package can be less than $40,000 to twice that amount for mailing list maintenance software, equipment to ink-jet addresses, and equipment for inserting and tabbing. "The lower value is for slower, tabletop units that are intended for shorter run quantities. Many in-house mailing enterprises have found these to be quite satisfactory. Most printers will prefer more heavy-duty, standalone equipment that operates at higher, more sustained rates. That's where the higher investment figures come in," according to Bolte.