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That kind of exposure won't appeal to everyone, yet many printers are in fact building thriving businesses in both print and merchandise fulfillment.
Spotlight on An Emerging Specialty
Two years ago, the Graphic Arts Show Co. (GASC) launched a special exhibit section at its annual GRAPH EXPO and CONVERTING EXPO trade show devoted to mailing and fulfillment technologies. That pavilion offered about 1,500 square feet of displays, mostly modest presentations.
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