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With about half of all printed matter being distributed by mail, getting jobs into the hands of the ultimate customers has often meant that the printer, like it or not, was being held responsible for the performance of the mailing house.
"We got into the business because our competitors were not doing a very good job," reveals Tonya Spiers, vice president of sales at Knight Abbey Printing & Direct Mail in Biloxi, MS. "Our customers came to us and said, 'you could do this.' It has opened up a lot of doors for us."
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