Mailing Services -- Check's in the Mail(ing)

"The first thing you need to have is a person willing to learn the postal regulations," advises Emile Vaughan, president of Davis Printing in Montgomery, AL. "Then, spend a few thousand dollars on some basic mailing equipment and you're in the mailing business."

Fundamental knowledge can also help printers meet one of the customer's main beefs about mailing—its high cost. Printers, in fact, are in an ideal position to help them save money and avoid mistakes.