Mailing Services -- Diversification Devotees

A well-defined business plan enabled Metzger's to justify the addition of a new capability, and its lender was more than happy to come on board with the project. "There is a lot more room for error, and a lot more responsibility on our plate," Metzger says. "However, if we do our job right, we keep our customers very happy. And we continue to grow our business by over-servicing clients and bringing value to our relationships."