Mailing Services -- Diversification Devotees

"Printers who get into it will be surprised at what it takes to be a top player in the mailing segment," Webb says. "There is a big learning curve if you're going to be a major player. And we constantly study how we can improve our capabilities."

Mailing and Moving On

Some companies find that annexing a new capability is not only good business acumen, but essential to their overall viability. Print Tech, a quick printer based in Mountainside, NJ, found that adding mailing services was indeed essential to its survival, according to Chris Baker, executive vice president.