Mailing Services -- Diversification Devotees

"We felt stuck between a rock and a hard place—trying to produce something in a time frame along with the mailing house," Baker notes. "Clients were clamoring for greater flexibility. They weren't used to working with mail houses that would schedule jobs way in advance, and it became an issue of whether that mailing deadline could be met. If you were a couple hours late on a given day, you were bumped back a couple of days, depending on how heavy the mail house's schedule was.