Mailing Services -- Diversification Devotees

Obviously, JFK never lived to see the marriage of printing and mailing under one roof. In his day, a dedicated mailing house handled direct mail. Commercial printers were still a generation away from uttering "one-stop shopping." They would soon realize the value of selling more to current customers, and the added benefits that could be reaped by taking better care of them through providing value-added services such as mailing.