Mailing Services -- Diversification Devotees

Money Well Spent

The financial investment was relatively substantial, as well. "Mailing equipment is not cheap; the investment was a major consideration, but it was necessary for us to capture a large part of the market that we were in danger of losing," Baker states. "Other mailing houses around us are starting to offer printing, taking business away from us. If we didn't move into mailing, we wouldn't be where we are today."