Mailing Services -- Diversification Devotees

Lack of Competition

"Through our research at that time, we discovered that 67 percent of everything printed was mailed or shipped in some form," Metzger points out. "We also learned that there was one mailer in town for every 25 printing companies. Therefore, we knew the competition was less fierce. We had experience in entering new service offerings or markets, so we were not afraid. We knew it would work."