Mailing Services -- Diversification Devotees

The printer met with its top 50 customers and found out that most of them would use Metzger's mailing service if they could realize a cost savings and an increase in turn time on their projects. "We set our business plan to fit our customers' needs," he adds. "They always want services faster, better and cheaper. And they want to work with fewer suppliers. So, everything added up to pull the trigger on getting into the mailing business."