Mailing Services -- Diversification Devotees

The plan fired on all cylinders. Not only was Metzger's able to sell mailing services to existing printing and prepress customers, it also found clients who needed prepress and printing services to go with their mailing needs. But Metzger warns that it is not an out-of-the-box venture—it took pounding the pavement and educating customers and prospects on the new service.